Comprehensive Program Agenda
2 Full Days of AHA! Moments in Boston, Chicago,
Santa Fe, Nashville, or Dallas
Day One: Topics and Course Outline
| 8:00 - 8:30 | Registration and Coffee |
| 8:30 - 9:00 | Welcome, Introductions, and Program Overview |
| 9:00 - 9:15 | Session 1: Your Roadmap to Recruiting Success: Planning the Recruiting Outcomes You Want to Achieve … and Exceed. You’ll learn how to write clear and actionable enrollment objectives; how to effectively communicate your recruiting goals to your administration, faculty, and staff; and, how to achieve, and exceed, the results you want — as soon as you get back home! |
| 9:15 - 10:00 | Session 2: Getting The Inside Scoop: How To Win The Hearts and Minds of More Prospective Graduate Students. You’ll discover what really matters to prospective students; who they want to hear from; how they pick a graduate program; what they expect from you; and, how you can use this information to win their hearts and minds — and achieve absolutely amazing recruiting success — starting right away! |
| 10:00 - 10:15 | Morning Break: Munch, Meet, Mingle — The “Monster Swap Meet” Opens |
| 10:15 - 10:45 | Session 3: A Proven Success Model for Recruiting More Blue-Chip Graduate Students! Jumpstart your recruiting efforts by putting this successful blueprint to work. And, boy does it work! You’ll learn where to spend your time, energy, and money; what never to do; and, how to get the results you expect and deserve — in less time than you dreamed possible! |
| 10:45 - 12:00 | Session 4: Creating an Enormous “BUZZ”: How To Get the Word Out and Build A Bigger and Better Inquiry Pool. You’ll discover 37 surefire ways — inbound and outbound — to reach thousands of prospective graduate students — including those who’ve never heard of you. Also, you’ll find out how you can easily double and triple the size and quality of your inquiry pool — almost immediately! |
| 12:00 - 1:30 | Lunch Break: Refuel, Reconnect, and Relax |
| 1:30 - 3:00 | Session 5: Crank Up the “NOISE”: How To Substantially Increase Your Applicant Pool. You’ll be taught a power-packed, “5-Step Recruiting System” for winning more prospective graduate students. Also, you’ll become skilled at how to use powerful online and offline communication approaches that will increase the quality and size of your applicant pool by as much as 30% to 50% — fast! |
| 3:00 - 3:15 | Afternoon Break: Sodas, Socializing, and Swapping |
| 3:15 - 3:45 | Session 6: Sealing The Deal, Almost Every Time: How To Measurably Improve Your Yield Rate. You’ll discover how to turn significantly more accepted applicants into enrolled graduate students. Plus, you’ll learn 5 practical, field-tested strategies for getting more commitments; securing firmer acceptances; receiving more timely deposits; and, for increasing your yield rate by as much as 25% to 35% — almost every time! |
| 3:45 - 4:45 | Session 7: Recruiting Minority Students: What Really Matters! You’ll be taught only what works — no fluff, no gossip, and no conjecture. Only what really matters! Plus, you’ll learn 11 proven, rock-solid “how-to’s” you can easily put to work to increase your graduate program’s minority enrollment. In addition, you’ll find out what the top schools do and why they’re so successful — and why others struggle! |
| 4:45 - 5:30 | Afternoon Roundtable and Big Idea Exchange (Participation Is Optional). Here’s your chance to get together with new friends and exchange ideas. Get the inside scoop on what they’re doing; why they do it; how they do it; what it costs; and why it works. |
Day Two: Topics and Course Outline
| 7:30 - 8:30 | Early Bird Roundtable and Big Idea Exchange (Participation Is Optional). Start your second morning off right. If you’re an early riser, here’s another terrific networking opportunity. Sit down with friends, enjoy a hot cup of coffee, and get a handle on what works best at other graduate schools. The discussion is guaranteed to surprise you! — Guaranteed! |
| 8:30 - 10:15 | Session 8: 75 Rapid-Fire Ideas in 75 Minutes: How to Create Promotions (Print and Electronic) That Get Noticed, Get Through, and Get Big Results — FAST — On A Small Budget. Fasten your seatbelt and hold on for dear life. We’re slamming it into high gear! During this fast moving, highly-charged session, you’ll receive 75 priceless “how-to’s” for writing, designing, and producing professional-quality emails, letters, brochures, e-newsletters, posters, slogans, ads, and websites — that get real recruiting results — SuperFAST! |
| 10:15 - 10:30 | Morning Break: Java, Jasmine, and Jabber |
| 10:30 - 12:00 | Session 9: Take It To The Net: Online Recruiting. If you’re looking to get up-to-speed and leap ahead of the fast-paced world of online recruiting, look no further. You’ll discover how to increase your click-through traffic; how to effectively market your website; and how to recruit more students using Google AdWords and Yahoo Search Marketing. Better yet, you’ll not only find out what’s new, but also you’ll take home dozens of free to low-cost recruiting ideas you can try online — immediately! |
| 12:00 - 1:30 | Lunch Break: Refill, Reconnect, and Recharge |
| 1:30 - 3:00 | Session 10: The Real Difference Makers: Tom’s Top 10 Recruiting Secrets. If you’re looking to take your recruiting program to the next level, look no further. Here’s your chance! Tom will reveal ten closely guarded secrets — 10 real difference makers — that will propel your graduate program to the outer limits — success you never dreamed possible. Whatever you do, DON’T MISS IT! |
| 3:00 - 3:30 | Session 11: Next Steps: How To Get the Results You Want. You’ll take home your own customized action program designed to meet and exceed your graduate program’s recruiting objectives. |
| 3:30 | Seminar Adjourns |
Who Should Attend?
This dynamic program is tailored to meet the specific needs of department chairs, graduate program directors, faculty members, deans, associate deans, assistant deans … and anyone else who wants to learn the hottest new strategies and techniques for recruiting graduate students. Don’t let this wonderful opportunity pass you by. Register Today!
“Several colleagues told me about this program. And, they were right. It’s hands down the best conference I’ve ever attended on recruiting graduate students.”
Whether You’re A Big School With Tons Of Money,
Or A Small Graduate Program On A Tight Budget,
This Important Event Is An Absolute Must For You And Your Colleagues!
A “Special Promise” and “Personal Guarantee”
From Tom Jackson
I personally guarantee that everything you’ll learn during this program is practical, affordable, and works. And that’s my special promise! So, if it’s not practical, and you can’t do it yourself, it won’t be included in this program. Also, if it costs too much, and you can’t afford to do it, you won’t find it here. And most important, if it doesn’t work, I don’t teach it. And that’s my personal guarantee!
“Most programs like this are nothing more than a bunch of know-it-all consultants and outside vendors trying to sell you everything but the kitchen sink. But, Tom Jackson doesn’t try to sell you anything. Instead, he gives you the farm.”
Bring Your Team And Save!
Don’t Delay! Call Toll-Free
1-877-472-3911 Or
>> Register Online Today <<
10 Rock-Solid Reasons Why This Event
Is An “Absolute Must” For You
During This Exciting 2-Day Program You’ll Learn How To:
1. Take the guesswork out of recruiting graduate students once and for all
2. Use the hottest new strategies and techniques to get the results you want
3. Work smarter and recruit more graduate students
4. Attract more blue-chip graduate students
5. Identify and successfully recruit more minority graduate students
6. Write a step-by-step recruiting plan guaranteed to achieve extraordinary results
7. Stop wasting your time and money on recruiting strategies that do not work
8. Recognize and solve your biggest recruiting problems
9. Gain a real advantage over your competitors … and stay ahead
10. Take your recruiting program to a level you never dreamed possible
You’ll Meet and Spend Two Exciting Days With The Most Experienced and Influential Leader in The Industry …Tom Jackson
With 37 years of successful recruiting experience, it’s certainly no surprise that Tom Jackson is widely recognized as the nation’s leading expert on recruiting graduate students. Tom has personally consulted with 417 different graduate programs and delivered 296 one- and two-day training programs to 22,943 department chairs, graduate program directors, faculty, deans, and staff members throughout the U.S. and Canada.
When you join Tom for How To Recruit Graduate Students: Getting The Results You Want, he will give you the latest cutting-edge strategies you need to achieve amazing recruiting success. And most importantly, Tom will show you exactly how to implement all of these innovative strategies immediately when you return to your campus.
During this program, you’ll benefit immensely from Tom’s professional expertise and find out why he’s in such high demand as a speaker at national conferences, professional meetings, and faculty retreats. Better yet, Tom will teach you precisely what works, what doesn’t, and how to get the results you want — and the respect your graduate programs deserve.
Don’t miss your chance to join the list of graduate programs that have benefited from Tom’s experience and know-how, including: UC-Berkeley, Carnegie Mellon, Duke, Florida, Florida State, Illinois, Iowa, Michigan State, Ohio State, Oklahoma, Pittsburgh, Purdue, Texas, Texas A&M, USC, Vanderbilt, Virginia Tech, Utah State, Washington State, and hundreds of others!
“Wow! Spending two days with Tom Jackson is like getting a
4-year degree in higher education marketing from a person who has been there, and done that.”
Click Here To View “How To Recruit Graduate Students” Brochure